Inspiration – Icelandair (again)

Last year I wrote about how impressed I was with the interpretive moments sprinkled throughout Icelandair’s planes. When I traveled with them this month my admiration kept growing. These guys are good. Their little language and cultural stories are consistently interesting, quirky, and beautifully phrased, while still being short and snazzy. The world needs more interpretive signage…

Label Love Letter: The Monterey Bay Aquarium, Jellies: Living Art

I can’t praise creating beautiful, emotive, unexpected, and fun text without referencing one of my favorite exhibits of all time: the Monterrey Bay Aquarium’s Jellies: Living Art. The exhibit’s now closed, but was it ever something amazing. Showcasing jelly species against paintings, sculptures, and scientific illustrations, the exhibit displayed jellies as pieces of art and wrote about art…

Writing Advice from Stars Hollow

I just realized that one of my favorite Gilmore Girls scenes is about interpretive writing. I need a life. And friends. Maybe a hobby… Gilmore Girls, Season 5 Episode 3 – “Written in the Stars” (In Sniffy’s Tavern) LORELAI: I love this place. LUKE: It’s a great place – very old. LORELAI: How long have they…