Tips For Developing Multi-Language Labels – Part 2

Find Part 1 here. Part 2: When You’re Ready to Write (1) Identify Language Form(s) Once you’ve established your target languages and begun connecting with those communities, you need to identify the appropriate language forms. No language is neutral or only has one pan-global form. So will it be British or American English? High German or…

Label Love Letter: The Monterey Bay Aquarium, Jellies: Living Art

I can’t praise creating beautiful, emotive, unexpected, and fun text without referencing one of my favorite exhibits of all time: the Monterrey Bay Aquarium’s Jellies: Living Art. The exhibit’s now closed, but was it ever something amazing. Showcasing jelly species against paintings, sculptures, and scientific illustrations, the exhibit displayed jellies as pieces of art and wrote about art…