Inspiration – Icelandair (again)

Last year I wrote about how impressed I was with the interpretive moments sprinkled throughout Icelandair’s planes. When I traveled with them this month my admiration kept growing. These guys are good. Their little language and cultural stories are consistently interesting, quirky, and beautifully phrased, while still being short and snazzy. The world needs more interpretive signage…

Inspiration – Icelandair

A two-week trip to Iceland filled me with love for the land of volcanoes, icebergs, elves, and chocolate-covered licorice. It also filled me with ideas. Over the next few weeks, I’ll be sharing a mini Iceland-Inspiration series of clever ideas, interesting exhibits, and approaches to ponder. Enjoy! Let’s start at the very beginning, shall we?…