The more ways I involve myself in creative projects, the more how see how much of the creative process is the same, regardless of your final products and goals. This video about Dustin Lance Black’s storytelling process focuses on screenwriting, but it could just as well be about how we tell tales in museums.

“Figuring out why. Not just what you’re going to tell. Not that it’s entertaining or interesting, but why are you telling that story? What is the purpose of that story?”

“What I do is, I start to take the material, whatever it is, and to boil down the moments that I think are…necessary…distilling what’s necessary to tell the story.”

“We make progress by telling our personal stories. The personal story can change the world.”