Conducting Visitor Evaluation In A Foreign Language

When people find out that I live in Germany, am not fluent in German, but develop and conduct visitor studies for German museums, a common question is: How? How do I understand why visitors are coming, what they’re doing, how they’re engaging, and what they want when I don’t always understand what visitors are saying? A difference…

Do We Already Know Who Our Visitors Are?

I’m in the process of designing plan for a museum doing visitor evaluation for the first time, and to paraphrase Sister Maria, I’m starting at the very beginning: audience demographics. But, is it a very fine place to start? I already have an educated guess about who this museum’s visitors are. I’ve seen museums like…